Within the global-reaching NYU communications team, I currently manage strategy and oversight of high-visibility cross-university communication plans, special initiatives, and digital delivery of executive communications.
Spring 2024 all-community message to honor the NYU Women's Basketball team's NCAA Division III National Tournament victory.
Fall 2023 all-community message to promote NYU's presidential inauguration events.
As communications manager in the DigiComm group at NYU, I act as a bridge between internal technical product teams and NYU senior leadership to relay key messages outwards. I develop tools and content to connect 100,000+ community members in the NYU universe — both in NYC, and across global sites and campuses including NYU Abu Dhabi and NYU Shanghai.
I contribute copywriting and promotional strategy for internal products like the NYU Mobile app. This website page introduced new app features for the 2024-25 academic year.
As social media community manager and sole content creator at The Posse Foundation 2017-2022, I increased followers by 30,000+ over all platforms, including on Twitter +80% and Instagram +730%. I led successful expansion to LinkedIn, taking our company page audience to 18,000+ followers.
The Posse voice I developed was positive and proud of our community members, not afraid to speak up about current events, dipping into humor when a wink was appropriate. Engagement grew robust across all stakeholders, from college students to university administrators, major donors to the curious general public.
Under my management 2017-2022, Posse social media experienced significant growth in followership and engagement.
I crafted the multi-channel #PosseCounts campaign to promote Posse’s Alumni Census in 2019, including creative direction, research and content-sourcing, and writing. The effort was a huge engagement success; out of a target field of 6,000 alumni, 60% filled out the 15-minute survey. The survey responses and other data yielded the Posse Alumni Report, which I was a contributing writer for.
I wrote, edited and produced internal and external materials and editorial-style content across the Posse brand—including newsletter articles (writer and/or editor on all articles 2017-2022), community emails and digital/print publications. The brand tone here was more formal than our social media and other materials, determined by brand editorial standard and a target audience of funders and college administrators. I also created Posse style guides and led in-house editorial/brand trainings.
Contributing writer and editor.
Contributing writer and editor.
My writing, both functional and creative, can be found across the Posse website at possefoundation.org. I was lead writer (editorial, UX, program storytelling) for the 2018 redesign, and also served as the national webmaster/CMS manager 2017-2022.
Excerpt from the Posse website writing style guide I wrote and compiled with elements from contributors.
Contributing copywriter and creative director for the 2014 Young Ones Campaign (at The One Club for Creativity, design by sponsors Serviceplan Group).
The acclaimed Young Ones Student Awards aims to identify the best young creative talent from around the world in a variety of creative disciplines. The annual competition is judged by a panel of top advertising and design executives.
As The One Club’s Education Manager (2013-2015), I ran the annual Young Ones competition from concept to marketing and corporate partnership.
2014 Young Ones Competition poster.
Contributing writer across departments at Girls Write Now for the 2011 and 2012 program seasons; as social media manager, increased Twitter followers +500%.
More on Twitter at @emilysarahg
